If there's an object that represents your brand, product or service, use macro shots to highlight it.
Of course, you don't have to use coffee beans-or any food, for that matter. Rather than a standard cup of coffee, this alluring photo evokes the scent, taste and tactile feel of coffee beans. Macro photography is a great way to provide a new perspective on a familiar object-and this direct mail piece from Canva puts this strategy to good use. Macro photographyĭirect mail pieces have to stand out from the stack of mail that people receive every day. It's good practice to choose an image that complements your brand and your offer, but the primary goal is to make a strong emotional connection.
This Parisienne travel postcard gets viewers thinking about travel and romance with a pretty, black-and-white photograph of the Eiffel Tower. While your marketing pitch lives in the text, great images capture attention and evoke emotion. It's a fun and creative way to add some eye-catching visual interest to your direct mail piece. You can organize text into all sorts of shapes, from beer bottles to flowers. This office party invitation from Every Door Direct Mail organizes text into a Christmas tree shape, a surefire hit around the holidays. Shaped textĪnother great way to get people's attention is with interesting shapes. Balance the text with complementary images, and leave some space for the design to breathe. If you design your own piece with bold text, just remember not to go overboard-you can overdo it. The Waterfront open house postcard has big, bold text taking up almost half of the design, so the main marketing message gets across right away. Your central marketing message should be the first thing a recipient sees when they receive your direct mail piece. We've chosen each one because it showcases a particular strategy you can use to generated direct mail ideas for your own marketing pieces. These 11 direct mail examples will inspire you to launch your own effective direct mail campaign. Receiving something in the mail is sure to get people's attention. Related: Direct mail marketing: Does it still work? So how are marketers breaking through the clutter? By revitalizing some tried-and-true, pre-digital strategies like direct mail. Increased digital competition, changing algorithms, and a crowded social media space mean you have to work hard to stand out. It's getting harder to put your marketing messages in front of consumers. 11 best direct mail pieces to inspire your next campaign
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